The future of active aging & postpartum wellness in Africa.
A clinical-grade, premium wellness studio built for two groups traditional fitness has always overlooked — launching in Ikoyi, Lagos.
NGN 100M already committed
Traditional fitness was never built for these two groups.
Active Aging
- Traditional gyms can feel intimidating and unsafe
- Programming is designed for younger populations
- Little sense of community among older adults
- Facilities rarely address mobility, balance, and age-related strength needs
Postpartum Women
- Recovery is often guided by generalized fitness advice
- Many trainers lack expertise in postpartum rehabilitation
- Women struggle with core recovery and diastasis recti
- Breathing mechanics and rebuilding confidence go unaddressed
Existing solutions are fragmented, inconsistent, and often ineffective.
A premium wellness destination, built specifically for active aging and postpartum recovery.
- 01 Specialized fitness programming
- 02 Core restoration & postpartum recovery
- 03 Balance, mobility & functional strength
- 04 Nutrition support
- 05 Group wellness classes
- 06 Accountability & lifestyle coaching
We are building a place where people do not simply exercise. They belong.
Not another gym. Specialization is our advantage.
Founder-Led Expertise
- 10+ years as a fitness professional
- Degree in Exercise Science
- Deep understanding of movement, rehabilitation & coaching
Past personal training clients already open to joining a physical studio.
Competitive Advantage
- Specialized programming
- Safety-first approach
- Community-driven retention
- Premium wellness experience
A premium membership model, benchmarked and validated.
Membership Ramp — Year 1 to Year 2
Additional Revenue Streams
Launch location: Ikoyi, Lagos — concentration of affluent families, seniors, professionals, and postpartum women seeking premium wellness.
Breakeven by Month 3, scaling to strong cash flow by Year 2.
Steady-state monthly opex ≈ NGN 13.7M (rent, payroll, utilities & maintenance). Figures exclude additional revenue streams.
Seeking NGN 300M to complete our NGN 400M round.
NGN 100M already committed — 25% of the NGN 400M target closed. Remaining ask: NGN 300M.
| Rent (Year 1, upfront) | NGN 50M |
| Equipment | NGN 30M |
| Solar Infrastructure | NGN 40M |
| Marketing & Customer Acquisition | NGN 40M |
| Staffing (setup & ramp) | NGN 72M |
| Working Capital & Strategic Buffer | NGN 168M |
| Total (Full Round) | NGN 400M |
Investor Structure
Repayment begins once operations stabilize (~Month 4) and continues until 3x capital is returned or the 5-year term concludes — whichever comes first.
Africa's leading active aging and postpartum wellness brand.
Beginning with our flagship location in Ikoyi, and expanding into major African cities.
Establish
Launch, stabilize operations, build to 100 members.
Scale
Scale to 150 members at full capacity.
Expand
Expand into additional African cities.
Let's build the category, together.
We're closing the remaining NGN 300M of our round to launch Physifit's flagship Ikoyi facility.
